Don’t look down! Amway Avenger Elves brave heights for Easter Seals

October 14, 2013 at 4:00 pm


Santa came a little early this year in London, Ontario—September 12th to be exact. He was facing some staunch competition. Across Canada, Amway Independent Business Owners have been defying gravity and fears of height to raise money for Easter Seals through various Drop Zone events.  He couldn’t let the Amway Independent Business Owners do all the good.

Donning the jolly red robe of Santa Claus, Edward Morrison joined four merry elves—Nathalie Leclerc, Louise Aubie, Angela Abdallah, and Kim Fletcher—for a costume-themed rappel down One London Place—the tallest building in Southwestern Ontario. The Christmas quintet was part of the Amway Avengers, a group of big-hearted Amway employees dressed up as superheroes for Drop Zone. Led by Amway Canada’s Angela Abdallah, the Avengers raised an incredible $8885.00 dollars for Easter Seals.

So what was Santa doing there? Well, “Santa was the first superhero for many children,” said Abdallah. “So we thought Santa and his merry elves, bringing the gift of hope to children, one by one. It was very cool walking down the street, watching the looks on the faces of the children who were trying to figure out what Santa and his elves were doing in downtown London on a September day. To have raised the money we did while having so much fun is the icing on the cake. And having my nephew Steven there to cheer us on really drives the point home. I was so proud of him this year speaking at the reception about his Easter Seals Camp Woodeden experience. That’s why we do it. That’s why Amway IBOs across Canada do it.  We do it for the kids. It feels good to push yourself past your limits for such a great cause.”

Everyone shared the feeling of pride. “I am proud of myself for doing this and bonus, it’s for a great cause. It was an awesome experience and loved every minute of it,” said Nathalie Leclerc—a taller-than-normal elf.

“What touched me the most was when we were leaving the building, a child in his wheelchair saw us and when he saw Santa (Edward), I had tears in my eyes, and I thought now that is why I did this today,” said another elf, Louise Aubie.

It was also a powerful moment for Morrison. He will never forget the experience. And neither will the children who benefit. “Their faces absolutely lit up. I went over and shook their hands, and that is a memory I will cherish forever. Thank you to everyone who sponsored and supported children with disabilities.”

For more information on Drop Zone, please visit


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