Gearing Up for the Pediatric Brain Tumor Foundation

Amway IBO Wil Loewer has been a motorcyclist for most of his life. “When we got married, he threw me on the back of a motorcycle and said, ‘Let’s go!’” laughs his wife and fellow IBO, Suzanne Loewer. This past May, the Loewers channeled their passion for motorcycling into the Louisiana Ride for Kids®, a motorcycling event held in support of the Pediatric Brain Tumor Foundation® (PBTF).

On May 20, 150 people hopped onto motorcycles and into sidecars to enjoy an hourlong ride through scenic central Louisiana. The official Stars of the event – four children diagnosed with cancer – were given VIP treatment for the ride. “Sometimes the Stars can’t ride for that long on a motorcycle, so most of them ride in sidecars,” explains Suzanne. “We take care of the kids first.”

The ride raised nearly $23,000. “To see almost $23,000 written on that check – that was special,” shares Suzanne.

These kids’ lives change after a brain tumor diagnosis. When they ride, they get to forget all that and just have fun. Their smiles make everything worthwhile. – Wil Loewer

While raising funds is certainly important, Wil and Suzanne agree that there is more to the experience than the checks. “These kids’ lives change after a brain tumor diagnosis. Their lives become one of doctors, nurses, tubes, and shaved heads. When they ride, they get to forget all that and just have fun. Their smiles make everything worthwhile,” says Wil.

The Loewers note that with the help of fundraising events like Ride for Kids to support pediatric brain tumor research, approximately 60% of children diagnosed with cancer survive for more than five years. In 1960, that number was just 4%. Through the annual motorcycle rides held in almost every U.S. state, the PBTF Ride for Kids has raised more than $67 million since 1984.

“It’s a whole lot of work, but when you see the smiling faces of our Stars as they complete their ride, you know it has all been worth it.”

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