Making the Holidays Happy

The U.S. Direct Selling Association (DSA) wrapped its 19th Annual TODAY Show Holiday Toy and Gift Drive on December 5, by presenting gifts donated by 23 of its direct selling members, worth a total of nearly $17 million.  DSA member companies have donated more than $100 million in products, services and cash to the Toy Drive during their years of participation.

Amway, proudly represented on camera by Kelli Miller, Director of Amway Brand Marketing, for Amway North America donated more than $300,000 of spa and personal care products, specifically for teens and the tweens, age groups often overlooked in holiday toy drives. Watch Kelli and Al Roker here: http://video.today.msnbc.msn.com/today/50085938/

“The TODAY Show Holiday Gift Drive is just one example each year of how direct selling serves as a force for good in our communities, across the country and throughout the world,” said Amy Robinson, DSA’s Chief Marketing Officer. “Every day, direct sellers help others achieve their goals through the products and opportunities they offer, but their involvement in charitable and philanthropic activities reinforces the positive impact direct selling has on millions of lives each year.”